about

what-is-next™ is a creative brand and record label founded by Antoni Żabicki, built to support and elevate meaningful projects across every stage of development.

we operate on multiple levels - from music distribution and artist management to visual identity, social media strategy, pr, cover design, and video production.

the "powered by what-is-next™" initiative exists to empower both artists and independent ideas, offering the tools, structure, and visibility needed to grow and break through.

we’re not just a label - we’re a platform for creators, concepts, and movements that aim to shape what is next.